Case Study: Andreani.com
It’s one of the biggest logistics firms in Argentina. They provide different kinds of services B2B and B2C.
The project consisted of redesigning the institutional website based on hard data to generate greater acceptance from users.
We organized an interdisciplinary meeting gathering the branding team, product owners, designers and developers, to point out the main issues to be accomplished.
old vs new
The Problem
The main problem to be solved was that Andreani had different sites for different functionalities, however, when people accessed the institutional site (first google search result) they couldn't find what they were looking for. That led to congestion on customer service lines when all information was available online only that people could not reach it.
The overall site needed a makeover both functional and aesthetic.
Design Thinking Workshop
As I mentioned before I was in charge of organizing a workshop where we as a group discuss what we needed to improve and how to do it. Through different exercises, we define several bullet points we wanted to focus on and improve in the new design and layout of the web.
The new site needed to be:
Mobile-first
Clean & tidy
Friendly
Usable
Organized
Modern
Simple
Quick/fewer clicks
High Fidelity Prototypes
We finally end up with two prototypes for mobile devices, one for B2C and one for B2B clients. Each one of them with customized content according to the type of services they need, to change from one profile to another we have a switch button in the navbar. Emphasizing the sections most visited by users and making them more accessible.
